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百乐园推介公寓地理位置佳‧百家利新镇注入新气息

众嘉宾与百乐园董事为新公寓计划主持推介礼剪彩仪式,左起为杨稳福、吴志良、马骏骢、邓章钦、周胜忠、黄聪华、谢松坤。

(巴生3月23日讯)多年未有大型发展计划的巴生市区,在百乐园房产开发私人有限公司将其“百家利新镇”(Berkeley Uptown)公寓计划带入后,预料将能为巴生这一座历史悠久的城镇,注入一股新的气息。

百乐园房产开发私人有限公司,今日在巴生吴福发路推介“百家利新镇”公寓,其绝佳的地理位置,吸引不少民众前来观看房产展览会,场面热闹。

百乐园产业首席执行员马骏骢出席百家利新镇推介仪式时表示,选择在巴生繁华的中央商业区开发“百家利新镇”,皆因其地理位置绝佳,同时可以为巴生注入一股新的气息。

他说,百乐园房产的企业愿景旨在打造一个社区怡人的环境,以改变人们的生活方式,同时也体现了公司对社区发展的重视。

公寓另设园地供种植

他表示,在获得这一块土地的开发权时,第一时间便是与州政府及巴生中华总商会各领导人策划如何打造更好的环境,造福巴生人民,恰好巴生如今正积极推广复兴计划,相信“百家利新镇”的注入,将会为巴生带来不同的新面貌。

“公司向来注重空间设计,一般上人们比较不喜欢公寓,而是喜欢居住在排屋,因为可自行在家中种植植物或蔬菜,考虑到这一点,公寓将会另设一个园地,让居住在公寓内的人民,可使用该场地,种植植物或其他用途。”

邓章钦:巴生缺优质混合开发项目

掌管雪州投资、工商及中小型工业事务的行政议员拿督邓章钦表示,目前巴生市中心仍然缺乏优质的混合开发项目,至今仍被许多古老的住宅花园,商店和工厂所占据。

他相信,在“百家利新镇”注入巴生主要的商业中心,必定会为选择居住在巴生的人民带来良好的便利,以及提供高质量的生活方式,带来有效的经济利益。

出席者有巴生中华总商会会长丹斯里林宽城、巴生滨华中学董事长谢松坤、海鸥企业有限公司总经理陈祈福、百乐园集团首席执行员周胜忠、百乐园教育首席执行员吴志良、百乐园产业首席营运长黄聪华等等。

拥有综合城市发展理念

另一方面,“百家利新镇”拥有综合城市发展的理念,为巴生市区注入不同的面貌与活力,而且还会在该区建一所伯乐国际学校(SRI KDU International School),同时周遭也有不少商场,其优越的地理位置必定会为居住在公寓的居民带来便利。

民众若有任何详情,可致电至(03-9212 3068)查询,或可浏览www.paramountproperty.my。

Paramount Property to revitalise Klang city with Berkeley Uptown

(From left) Lim, Yeoh, Dr Goh, Beh, Teng, Chew, Wang and Dr Chia at the unveiling of Berkeley Uptown Klang today. (Photos by Paramount Property)

KLANG (March 23, 2019): Paramount Property unveiled Berkeley Uptown Klang today in conjunction with the opening of the project’s show gallery. The 33-acre freehold integrated development is anchored by Sri KDU International School and is located beside Jalan Goh Hock Huat, bordering the Klang central business district on the west.

Paramount Property is kickstarting this project with Phase 1 called Uptown Residences comprising 736 units of freehold serviced apartments on over 5.17 acres of land. There will be a mixture of units measuring 859 sq ft and 1,093 sq ft as well as limited garden villa units measuring 1,572 sq ft and 1,588 sq ft. There will also be affordable homes from 551 sq ft at prices below RM300,000.

The opening of Berkeley Uptown’s Sales Gallery today was officiated by Selangor State government Senior Executive Councillor, Datuk Teng Chang Khim in a ribbon-cutting ceremony. Also present was Paramount Corp Bhd Group CEO Jeffrey Chew, CEO of K-12 & R.E.A.L Education Group Dr Goh Chee Leong, Sri KDU CEO Eugene Yeoh, Paramount Property COO Wang Chong Hwa as well as Klang City Chamber of Commerce and Industry (KCCCI) President Tan Sri Lim Kuang Sia and Vice-President, Dr Chia Song Kun. 

Speaking at the event, Paramount Property CEO Beh Chun Chong said it was Paramount’s corporate vision of “changing lives and enriching communities for a better world” that has led it to participate in its first Urban Regeneration Project in this part of Klang, by building a modern and vibrant live-work-and-play community anchored by an international school.

“One of the first things we did after we acquired this piece of land was to engage with the state government as well as with community leaders like our friends in KCCCI, who are championing the Klang City Rejuvenation project,” said Beh, adding that Paramount shares the community’s aspiration to bring Klang City back to its glory days.

Beh (right) providing project details to Dr Chia (left) and his wife.

“There is a lack of quality mixed-used developments currently in Klang town centre, which is still occupied by many old residential gardens, shoplots and factories. Therefore, we are extremely pleased that Paramount Property has decided to invest in changing the landscape in Klang,” said Teng.

“As a group, Paramount is also able to leverage on its expertise as one of the oldest education service providers in the country by bringing in the award-winning Sri KDU International School to Klang.

“Indeed, this is one of the main highlights of the entire development. I believe many of Klang’s education-conscious parents will welcome the arrival of a world-class international school right at their door steps,” he added.

“At the local council level, we have been working to rejuvenate Klang to make it a safer, more sustainable place to live and to conduct business. I am optimistic that the addition of Berkeley Uptown will boost Klang’s main business hub by creating a new and exciting address which can provide high-quality lifestyle as well as economic benefits to those who choose to live, work and play here.

“With the state council and developer working closely together, we aim to energise this part of Klang and make it vibrant once again,” he concluded.

With Sri KDU International School coming up, and Pin Hwa High School and several other schools in the vicinity, the project is expected to attract young families. Within the development, there will also be office towers, shops and retail spaces.

“The area surrounding the Sales Gallery will have different zones for pockets of activities. We plan to curate a retail experience that will include food and beverage as well as lifestyle services with a mixture of established brands such as Family Mart, as well as start-ups. This will happen in the next few months, even before construction is completed as we would like this area to become livelier in the day and evenings, for people to do simple shopping or enjoy meals,” shared Beh.

Since May 2017, Jalan Goh Hock Huat has been connected to Jalan Tanjung Shawal by a third bridge. Linked to Jalan Kapar, residents will be able to easily access Jalan Meru and the Federal Highway, as well as NKVE.

When completed, Berkeley Uptown will be 3km from the existing Klang KTM station. Additionally, a proposed LRT Line 3 will place it 1.9km away from the new station, allowing convenient access to Kuala Lumpur city centre through its direct link to the Bandar Utama station, which is integrated with the MRT Sungai BulohKajang line.

Cover story: Paramount hopes to revitalise Klang with Berkeley Uptown

Phase 1, consisting of 241 units in Blocks B and E, will be unveiled by the end of this month

March 20, 2019: It is not an easy task to develop high-rises in Klang. The town has many old houses — the preferred type of home for the locals.

Being the former capital of Selangor, Klang is also a royal town — it houses Istana Alam Shah, the official palace of the Sultan of Selangor.

It has several historical landmarks, including the Klang Royal Town Mosque, Church of Our Lady of Lourdes and Tugu Keris. Other landmarks are Little India, Jambatan Kota, Klang Parade, GM Klang Wholesale City, Hospital Tengku Ampuan Rahimah and the Victorian-style Klang Selatan Fire Station. It also boasts the country’s largest port — Port Klang.

Paramount Property Development Sdn Bhd is one of a handful of developers that are looking at developing high-rises in Klang. Berkeley Uptown, a RM1.3 billion freehold project in Jalan Goh Hock Huat, is Paramount Property’s second development in Klang. In the 1970s, it developed one of the earliest housing estates there — Taman Berkeley or Berkeley Garden.

Klang City Rejuvenation programme

Paramount Property CEO Beh Chun Chong tells City & Country that Berkeley Uptown will occupy two land parcels — one spanning more than 29 acres and the other, over three acres. The company bought the larger property — then a shoe factory — in 2011. The other parcel, which is a vacant lot, was purchased later.

“When we came across this [bigger] land on the market, we saw the opportunity to construct a mixed-use development. We have developed Berkeley Garden, so we know how to proceed,” says Beh.

He adds that the developer took its time to engage with the local community before launching the project, just to be sure of getting its support.

Paramount Property has roped in the Klang Chinese Chamber of Commerce and formed the Klang City Rejuvenation (KCR) committee to breathe new life into the town. The committee has appointed Think City — a city-making organisation that has revitalised George Town and Ipoh — to do the job.

“Klang was something like George Town previously, where the people worked and stayed at the same place. But most of the people have moved to newer housing areas in Bukit Tinggi and Bukit Raja. Now, only businesses remain in the town centre … it is busy during the day but deserted at night,” says Beh.

“That’s why it took us so long to get the project off the ground. We had to engage with the local community as we are building apartment blocks in the town centre. I am glad that we have the support of the state government and the local community. It is a good start.”

As one of the prime movers of the KCR project, Paramount Property has been contributing funds for programmes such as heritage tours, cultural activities and annual treasure hunts.

Beh says the Berkeley Uptown sales village occupies three acres, with several retail lots and space for arts and cultural activities. Japanese convenience store FamilyMart will be opening soon at the village.

“We are talking to some F&B (food and beverage) companies now. We plan to have the business openings in stages so that we have something new every quarter [of the year]. The retail lots are on one level, and depending on demand, we may expand to two levels,” says Beh.

“We have also set aside spaces for Malaysian artists to exhibit their works. We hope the businesses and activities will bring back the crowd. We want to play our part in the urban rejuvenation programme and to be involved in building a better community.”

Berkeley Uptown

On Paramount Property’s larger land parcel, there will be two residential precincts (Residential Plots 1 and 2), a commercial precinct (Commercial Plot 1), an education precinct and a public park. The smaller parcel will have a commercial precinct (Commercial Plot 2). Beh says the developer is looking at building a pedestrian link to connect the two areas.

“Berkeley Uptown will make Klang more vibrant with its commercial and residential components as well as an educational institution,” says Beh.

“It will offer modern living within a classic vicinity … with facilities for the young and old.”

At the 5.23-acre education precinct, there will be a Sri KDU International School, which will be operated by Paramount Education. Slated to open in 2021, the school will have 53 classrooms and 15 laboratories and capable of accommodating 1,500 students.

The public park, which will occupy about two acres, will have facilities such as gazebos, exercise stations and sitting areas.

Residential Plot 1 — also known as Uptown Residences — will comprise 736 units in three towers and three low-rise blocks on a 5.17-acre land. It will be launched in three phases within two years. Phase 1, consisting of 241 units in Blocks B and E, will be previewed by the end of this month. The built-ups of the units — a mix of serviced apartments and villas — are 859 to 1,588 sq ft.

There are also several 551 sq ft units, which have been allocated for the state’s affordable housing scheme.

Beh says the villas, located in the low-rise blocks, are designed to “bridge the gap” between high-rise buildings and landed properties. Each villa will come with three parking bays, which are located in front of it. There will be 14 low-rise units in Phase 1.

Facilities include a barbecue area, Jacuzzi, swimming pool, children’s pool, fitness station, gymnasium, reading room, multipurpose hall and children’s playground.

The prices of the units of Phase 1 (gross development value: RM115 million) start at RM433,000 or about RM500 psf. The maintenance fee and contribution to the sinking fund for the serviced apartments will be 30 sen psf per month. Beh says it is the developer’s intention to keep fees at its projects at below 30 sen psf.

“This [30 sen psf] is possible as long as we have quantity. We also have shops at some of the apartment blocks … the JMB (joint management body) can collect rent to offset the maintenance fee,” he says.

Commercial Plot 1, which will take up 3.73 acres, is expected to be launched by end of next year. It will be a mixed commercial development comprising a five-storey office block, an eight-storey office block and 26 double-storey shops.

For Residential Plot 2, which will consist of 935 serviced apartments in five blocks on 7.39 acres, the developer will gather feedback before deciding on the built-ups of the units.

Commercial Plot 2 will offer 210,000 sq ft of retail space and 280,000 sq ft of office space.

Beh expects the project to get good response due to factors such as its freehold status, amenities, design quality, brand name and pricing.

However, he says, Paramount Property is not taking chances as Berkeley Uptown is its first high-rise development in Klang. “We have appointed building architect BEP Akitek Sdn Bhd and landscape architect Praxcis Design for the job. They are award-winning companies and we hope to bring modern city living to the residents … like the kind in Mont’Kiara and Bangsar.

“We expect most of the buyers to be locals and people from the surrounding areas.

“Our mission has always been to enrich the community, provide a better living environment and be innovative. Although our brand is old, we are not outdated … we always try to introduce new things. One example is the co-working space we opened recently at The Starling mall in Petaling Jaya.”