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EdgeProp Launches START: A Revolutionary Homebuyer Campaign that Rewards Every Step Towards your Dream Home

Ong (third from left) launching START with EdgeProp.my's partners (Photo by Low Yen Yeing/EdgeProp.my)
  • The programme aims to support homebuyers throughout their journey and offers attractive benefits at every stage of the homebuying process.
  • The START campaign is made possible through strategic partnerships with trusted solution providers including AFFIN BANK, the official mortgage partner, Livspace as official interior design partner, Samsung for official home appliances, StashAway as official investment partner, and JBL for official audio devices.

KUALA LUMPUR (June 8): EdgeProp, a leading platform for innovative real estate solutions, is proud to introduce START, a homebuyer campaign designed to celebrate and reward aspiring homeowners in Malaysia. The programme aims to support homebuyers throughout their journey and offers attractive benefits at every stage of the homebuying process.

The START campaign is made possible through strategic partnerships with trusted solution providers including AFFIN BANK, the official mortgage partner, Livspace as official interior design partner, Samsung for official home appliances, StashAway as official investment partner, and JBL for official audio devices. By combining their expertise, EdgeProp and its partners offer a range of attractive vouchers that accompany homebuyers at every step of their journey, ensuring a rewarding and memorable experience.
“Buying a home is a major milestone in life. Our vision with START is to enrich this journey, providing support right from the initial stages of financial planning to finally moving in, with rewards of up to RM3,888 in the bag. We call it the Starter Kit,” said EdgeProp Malaysia managing director, Alvin Ong.
“We are excited to introduce the revolutionary concept of Proptech x Rewards through EdgeProp START. This programme is a testament to our commitment to providing innovative solutions that enhance the homebuying experience and support serious homebuyers every step of the way,” Ong added.
Teh (left): With START, homebuyers can experience a seamless and rewarding journey towards creating their ideal living spaces Ong: Buying a home is a major milestone in life. Our vision with START is to enrich this journey, providing support right from the initial stages of financial planning to finally moving in, with rewards of up to RM3,888 in the bag. We call it the Starter Kit. (Photo by Low Yen Yeing/EdgeProp.my)

EdgeProp START offers more than just rewards and partner solutions. Registered users also gain access to EdgeProp EPIQ, a property data tool they can use to make informed decisions and find their dream homes.

“Don’t just settle for a house,” Ong concluded. “Why settle when you can choose the right home backed by robust insights? EPIQ empowers homebuyers and investors to make choices anchored in hard data.”

How START works in five simple steps

1 Sign up and unlock rewards: To begin your rewarding homebuying journey, sign up for START. By creating an account, you gain access to a range of valuable vouchers worth up to RM3,888, which can be redeemed for various products and services that you can use to personalise your new home.

2 Verify your profile: We value the commitment of serious homebuyers, and to ensure the authenticity of the programme, profile verification is a crucial step. Answer a few questions during the verification process to provide essential information that helps us identify you as a genuine homebuyer.

3 Browse properties: Explore a curated selection of properties featured on START by partner developers like Aspen Group, BON Estates, Eccaz, Ideal Property Group, IJM Land, JKG Land, KLK Land, Low Yat Group, MCT Bhd, OSK Property, Paramount Property, Platinum Victory, SkyWorld Development, S P Setia, Tropicana Corporation and UEM Sunrise, or choose from any other residential properties, from both the primary and secondary markets. Whether you select a property showcased on START or not, you can still qualify for the rewarding vouchers. Find your dream home and take the next step towards ownership.

4 Perks & rewards: Enjoy enticing rewards offered by our esteemed partners. From AFFIN BANK’s personalised home loans to Livspace’s cost-saving interior design services, Samsung’s modern home appliances, StashAway’s investment products and JBL’s audio devices, the programme covers various aspects of your homebuying journey. START ensures an even more comprehensive experience for homeowners-to-be with access to proprietary research tools and reports, and exclusive perks to be enjoyed at workshops and events.

5 Utilise vouchers: Upon completing your homebuying process and submitting a proof of purchase to EdgeProp, vouchers will be unlocked for redemption. These cash vouchers allow you to personalise your new home and enjoy the benefits earned through the programme.

Industry leaders praise the innovation of EdgeProp START

“There is a growing demand for personalising the homebuying journey, from choosing mortgage products to home furnishing. We are excited to partner with EdgeProp on the START campaign, which enables savvy consumers to make better property decisions and receive exclusive rewards when they sign up for our home financing options,” said Jessie Wong, managing director of mortgage business at AFFIN BANK, the official mortgage partner of START.

“We are glad to partner with EdgeProp to reach out to more aspiring homeowners, offering them cost-savings for moving-in and furnishing their dream homes. With START, homebuyers can experience a seamless and rewarding journey towards creating their ideal living spaces,” said Ryan Teh, country head of Livspace Malaysia, official interior design partner of START.

Jessie: We are excited to partner with EdgeProp on the START campaign, which enables savvy consumers to make better property decisions and receive exclusive rewards when they sign up for our home financing options (Photo by Low Yen Yeing/EdgeProp.my)

“Samsung’s cutting-edge household appliances provide homebuyers with the opportunity to bring their unique aesthetics to life, and create a personalised living environment that reflects their individuality. We are thrilled for homebuyers to leverage START, a gateway that opens up a world of rewarding choices, enabling homeowners to elevate their overall home experience,” said Elaine Soh, chief marketing officer of Samsung Malaysia Electronics.

“We are thrilled to be the Official Investment Partner on this exciting homebuyer campaign with EdgeProp START. We believe in empowering individuals through investing to achieve their dreams, as homeownership is a significant milestone for many. Through this partnership alongside EdgeProp START, we are committed to supporting aspiring homeowners at every step of their journey to afford their dream homes. We look forward to serving future homeowners who are committed to investing consistently to reach their goals of buying properties,” added Wong Wai Ken, country manager of StashAway Malaysia.
Wai Ken: Through this partnership alongside EdgeProp START, we are committed to supporting aspiring homeowners at every step of their journey to afford their dream homes

“At JBL, we understand the increasing demand for new types of rewards programmes. We are delighted to be partnering with a reputable proptech company like EdgeProp to enhance the moving-in experience for homebuyers through the START campaign,” said Mitchell Wong, business development manager for JBL Malaysia, official audio partner of START.

For more information on START and to begin your rewarding homebuying journey, visit www.edgeprop.my/start, or contact [email protected] to be a partner on START.

Paramount’s 1Q2023 PBT up by 60% to RM23.3 million

Profit attributable to shareholders doubled to RM11.6 million

Jeffrey Chew said the Group’s profit attributable to ordinary equity holders of the company more than doubled to RM11.6 million from RM5.0 million recorded in 1Q2022.

Petaling Jaya, 29 May 2023: Paramount Corporation Berhad (Paramount) continued to deliver solid results, with a 60% increase in Profit Before Tax (PBT) at RM23.3 million for the first quarter of 2023 (1Q2022: RM14.6 million) on the back of a 16% percent increase in revenue at RM194.6 million (1Q2022: RM168.1 million).

Paramount Group CEO Jeffrey Chew said the Group’s profit attributable to ordinary equity holders of the company more than doubled to RM11.6 million from RM5.0 million recorded in 1Q2022.

“With a larger base of on-going projects in 1Q2023, compared to the previous year, PBT for the property division was 41% higher at RM29.3 million compared to the RM20.7 million recorded in 1Q2022,” Chew said.

The property division’s revenue for 1Q2023 was RM185.8 million (1Q2022: RM163.9 million) with Utropolis Batu Kawan in Penang, Bukit Banyan in Kedah and Berkeley Uptown in Selangor, as the top three revenue contributors.

Utropolis Batu Kawan in Penang was one of the top three revenue contributors for 1Q2023.

“We are also encouraged by our first quarter sales. Our property sales for 1Q2023 was RM292 million, which was 88% higher than of the same period in 2022 of RM155 million, driven mainly by launches in the third and fourth quarters of 2022 as well as that in the first quarter of 2023,” said Chew.

These launches include the freehold serviced apartments of Savana at Utropolis Batu Kawan in Penang and the freehold landed homes in Bukit Banyan, Kedah.

Chew also pointed out that the growth in sales was partly due to 1Q2022 being a low base as the Malaysian economy had yet to fully reopen last year.

Chew was upbeat about the demand for the rest of 2023, saying that although rising cost and interest rate hike could dampen consumer sentiment, the expected expansion of the Malaysian economy and improving labour market would be conducive for property demand.

“Riding on the strong sales momentum achieved in 1Q2023, the Group targets to launch properties with an estimated gross development value of RM1.1 billion for the remaining nine months of 2023,” said Chew.

Notable launches for the nine months are Paramount Palmera Industrial Park in Bukit Minyak, Penang (a strategically located light industrial development), a new residential development at the prestigious U-Thant enclave, Kuala Lumpur (high-end serviced apartments located next to The Atrium) and Phase 2 of Sejati Lakeside 2 landed homes in Cyberjaya (non-strata double storey semi-detached homes).

He said the Group’s unbilled sales of RM1.4 billion as at 31 March 2023 would provide some visibility on its cashflow in the near term but was contingent on the construction progress of projects. As at 31 March 2023, the Group’s undeveloped land bank stood at 525.8 acres.

The coworking division recorded its maiden PBT in 1Q2023 at RM0.1 million compared to Loss Before Tax (LBT) of RM0.3 million in 1Q2022. Revenue for 1Q2023 was RM2.9 million, 32% higher than the same period last year of RM2.2 million, mainly attributed to the higher revenue from all Co-labs Coworking outlets.

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Paramount bagged three trophies at StarProperty Awards 2023

From left to right: Wang Chong Hwa, Benjamin Teo, Jeffrey Chew, Chee Siew Pin and Ooi Hun Peng all smiles at the StarProperty Awards
Paramount Corporation Berhad (Paramount) went home with three coveted trophies at the prestigious StarProperty Awards 2023 at Shangri-la Hotel, Kuala Lumpur, on 18 May 2023.
Celebrating at the award ceremony were Paramount Group CEO Jeffrey Chew, Paramount Property CEO Chee Siew Pin, Paramount Property Chief Operating Officer Wang Chong Hwa and Paramount Property CEO for the Northern region Ooi Hun Peng, and members of the Paramount team.
Paramount was also proud to have received two other awards for its projects in the central and northern regions. The winning projects were:
  • Savana at Utropolis Batu Kawan, Penang which won Honours in The Family-Friendly Award (High-Rise) – Beyond Greater KL category
  • Sejati Lakeside 2 at Cyberjaya which won Excellence in The Family-Friendly Award (Landed) – Within Greater KL category
Paramount’s Deputy Group CEO, Benjamin Teo said, “We are happy with the recognition given by the Star Media Group. As the people’s developer, we try to meet our customers’ expectations so that they enjoy the best of all worlds in their homes. We listen to our customers’ needs and incorporate their feedback into our design process. We use a continuous improvement loop throughout the design and implementation process. Paramount will continue to work hard to meet the hopes and aspirations of our home buyers, and perhaps, even exceed their expectations.”

A6solutely Paramount Lucky Draw Winner Announcement

Paramount Property Malaysia’s Absolutely Paramount campaign has come to a close!

We are so grateful to all of our homebuyers who participated in the campaign. We were blown away by the response, and we are excited to send our winners on their way to their all-inclusive holiday retreats.

Congratulations to all the winners. Get ready to indulge in amazing sceneries and soak in the exciting culture of your destination. We hope you will have these absolutely unforgettable experiences and more at the unique destinations you are headed to.

Thank you again to everyone who participated! We hope to see you again at our next campaign.

Paramount to sell office towers in PJ for over RM320mil

KUALA LUMPUR: Paramount Corp Bhd is putting up unit Paramount Property’s two Grade A corporate office towers in Petaling Jaya for sale for over RM320 million.

The office towers at Atwater in Section 13 sits on a 5.09-acre integrated mixed-use development.

Tower A and Tower B, which have eight and 16 floors respectively, are MSC-compliant structures with green certification.

Chee Siew Pin, Paramount chief executive officer of property division, confirmed the sale but said that the current strategy was to sell Tower A.

Tower B is available for lease, either to a single tenant or in lots, according to Chee.

“We will consider selling Tower B if there is an offer to buy the asset,” he told the New Straits Times.

Tower A offers a total sellable area of 169,301 sq ft whereas Tower B has 197,548 sq ft. The stratified offices are designed to be versatile workspaces with a variety of practical floor plates.

The towers, each serviced by dedicated private lift lobbies and dual direct drop-off lobbies, share 36,409 sq ft of retail space and 885 car parking bays.

The retail space is available for lease, but Chee said prospective purchasers can make an offer if they want to acquire the entire 36,409 sq ft of space along with the two office towers.

“We are in talks with several local and foreign investors that are interested in these assets. I think this is the perfect timing to sell because of the recovering economy. The market is more certain as a result of the gross domestic product’s positive growth rate.

“More companies are looking for newer, energy-efficient buildings to occupy away from the city centre in an effort to reduce operating costs. Atwater’s strategic and convenient Petaling Jaya address makes it an ideal place for one to work, live and indulge,” he said.

Chee is also confident as Bursa Malaysia has mandated that publicly traded companies disclose their carbon emissions as part of their new, enhanced sustainability disclosures.

“Our office buildings at Atwater have been deliberately planned and built with green and sustainable characteristics, according to the environmental, social and governance standards,” he said.

The office buildings’ design aims to minimise heat gain while also minimising energy use, with a north-south orientation and a reduced window-to-wall ratio on the east and west.

Additionally, they have a variable-refrigerant flow, or VRF, thermostat-controlled air conditioning system.

In contrast to the traditional central air-conditioning system using a cooling tower that operates for the entire building, the VRF system allows users to operate it on certain floors, sections, or zones, which results in energy savings.

Paramount hopes to complete the two office towers by the third quarter of this year.

Atwater, which has direct access to Jalan Profesor Diraja Ungku Aziz and to a wide range of dining options, medical facilities, and educational institutions, also consists of two serviced apartment towers, which are fully sold, and a sales gallery.

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