From left to right: Baljeet Singh Sandhu, Head of Corporate Sales of Auto Bavaria; Mr. Chee Siew Pin, CEO of Paramount Property; Benjamin Teo, Deputy Chairman of Paramount Corporation Berhad; Brian Choo, Founder of PLAYA Racquet Club; Puvan Abdullah, General Manager of Mercure Kuala Lumpur Glenmarie; and Lydia Loh, Co-founder of RIVAL officially launching Paramount Cup 2025.
Kuala Lumpur, 4 September 2025 – Paramount Property is set to make its mark in Malaysia’s sporting calendar with the launch of the Paramount Cup 2025, a premier pickleball tournament offering a RM112,500 prize pool – one of the largest in the country.
The tournament will be held from 23 to 26 October 2025 at the newly opened PLAYA Racquet Club @ PARC Subang, featuring 18 categories across singles, doubles and mixed doubles segmented by skill level and age group. With an expected turnout of more than 820 players, the Paramount Cup 2025 will unite juniors, adults, and seniors in a vibrant four-day celebration of sports, lifestyle, and community.
As The People’s Developer, Paramount Property has long championed initiatives bring people together for a healthy cause, which also reflects its sustainability commitment of ensuring the wellness of communities. The company has sponsored community-driven events such as the Bukit Banyan Hero Run in Kedah, the Penang Fellowship Bridge-to-Bridge Ride, and the KL Car Free Morning. The Paramount Cup 2025 extends this legacy by championing pickleball – a fast-growing sport renowned for its inclusivity, bridging generations and skill levels on the same court.
Paramount Property CEO, Chee Siew Pin said, “Pickleball resonates deeply with us because of its accessibility and ability to connect people of all ages. The Paramount Cup is more than just a tournament – it is a celebration of community spirit, active living, and the joy of coming together. It reflects our belief that true value lies not only in the homes and spaces we create, but in the quality of life and shared experiences they enable.”
The Paramount Cup 2025 is expected to raise the profile of pickleball in Malaysia while reinforcing Paramount Property’s brand commitment to building connected, thriving, and multigenerational communities, working in collaboration with PLAYA Racquet Club.
PLAYA Racquet Club Director, Brian Choo said, “Our partnership with Paramount Property is built on shared pillars of community building and promoting wellness. This event marks an exciting milestone for us as we showcase our commitment to promoting pickleball and creating vibrant sporting experiences. We are honoured to host the inaugural Paramount Cup 2025 at our newly opened PLAYA Racquet Club @ PARC Subang, which features one of the largest pickleball tournament courts in the country with seating for more than 250 spectators. I would also like extend our heartfelt appreciation to all our sponsors for making this possible.”
The Paramount Cup 2025 is supported by a line-up of partners. As Title Sponsor, Paramount Property brings its commitment to uplift communities through this event. PLAYA Racquet Club @ PARC Subang serves as the official venue partner, offering world-class facilities for both players and spectators. Auto Bavaria BMW comes on board as the automotive partner, while Mercure Kuala Lumpur Glenmarie supports as the official hotel partner. Baseline joins as tournament partner, RIVAL KL supports as the sports recovery partner, and JOOLA powers performance as the official equipment partner. Together, these partnerships enhance every aspect of the event, delivering premium experiences for participants and guests on and off the court.
