Turning the milestone of homeownership into a journey of discovery – up to 8 million Asia Miles to be given out from July to December 2025
KUALA LUMPUR, 9 July 2025 – Paramount Property today launched Traverse with Paramount, a unique homeownership campaign that rewards buyers of participating Paramount Property developments with Asia Miles.
The campaign was unveiled at The Ashwood sales gallery of Paramount Property in Kuala Lumpur by Paramount Property CEO Chee Siew Pin and Cathay Area Head for Malaysia and Brunei Robbie Blackwood. The campaign starts from 1 July to 31 December 2025.
Through this collaboration, Paramount Property continues to redefine what it means to own a home – transforming it into an extraordinary journey filled with meaningful milestones and unforgettable rewards. Under the Traverse with Paramount campaign, buyers of selected residential properties will earn Asia Miles, which can be redeemed for flights with Cathay Pacific, HK Express and over 20 partner airlines, exciting rewards on Cathay Shop, as well as unforgettable experiences with over 800 travel and lifestyle partners worldwide.
Traverse with Paramount gives Paramount Property homebuyers the opportunity to travel while celebrating one of life’s biggest achievements: owning a home.
With over eight participating developments across strategic locations in Kuala Lumpur, Petaling Jaya, Klang, Cyberjaya, Sungai Petani, and Penang, homebuyers can earn up to 40,000 Asia Miles with a single purchase, subject to terms and conditions. To put that into perspective, a one-way Economy class flight to Hong Kong via Cathay Pacific typically requires just 9,000 miles.
In total, Paramount Property will be offering a remarkable 8 million Asia Miles for this campaign – a reward pool that reflects the scale and significance of this initiative. The six-month Traverse with Paramount is set to take the joy of homeownership to new heights.
Paramount Property CEO Chee Siew Pin said that buying a home is not just about hardware of walls and windows, it is about taking the first step into a new chapter – a place where dream grows, families flourish and lifelong memories are made.
As an added reward, all eligible homebuyers under the Traverse with Paramount campaign will also be automatically entered into an exclusive lucky draw to win Asia Miles points equivalent to the value of return Business Class tickets to some of Asia’s most vibrant destinations, i.e., Hong Kong, Tokyo, and Seoul.
“As the people’s developer, we believe in enriching lives through meaningful experiences. Buying a home is more than a transaction – it’s the start of something meaningful to the homebuyers. That’s why we have partnered with Cathay, a name synonymous with discovery, comfort, and world-class experiences. Much like Paramount, Cathay speaks to those who value quality, aspiration, and the joy of meaningful journeys – whether travel across the world or starting out a chapter in life,” said Chee.
“Through Traverse with Paramount, we are celebrating life-changing milestones with our buyers. Together, we’re not just offering a place to live, but rewarding homeowners with the opportunity to explore the world and create lasting memories,” said Chee.
Traverse with Paramount is open to both Malaysian and international buyers who purchase participating Paramount Property units during the campaign period, subject to terms and conditions. Purchases must be made through official sales channels and are limited to eligible projects.
For more information, visit https://paramountproperty.my/traverse-with-paramount/.
