Inspired by People
Paramount Property has a rich legacy in property development spanning four decades, tracing our roots to humble beginnings in Sungai Petani, Kedah where a rice miller’s first foray into property development would grow into the people’s developer. Our passionate, highly collaborative team at Paramount Property is driven by a shared vision with our parent company, Paramount Corporation – to change lives and enrich communities for a better world.To meet this inspirational call to action, we Design for Life, ensuring that our products not only pass the test of time, but are able to walk with our customers across the stages of their life journey while meeting the practical aspects of day-to-day living.
We place People First, holding our customers in high esteem by listening to their needs, incorporating their feedback into our design process, and responding to them even after we hand over their homes. We foster those who grow with us through empowering learning experiences and treat our partners right.
We Uplift Communities, through efforts in three broad pillars – wellness, environment and society. We believe in the importance of ensuring the wellness of every individual member of our society, protecting the environment we all live in through sustainability practices, and fostering a caring society with a strong sense of community. To leave our society a better place, we continue to give back to the community around us through our CSR projects.
Our Best Work
Wholesome TownshipsParamount is well known for township design and development. Our first project in the Klang Valley, Kemuning Utama (2005) launched to unprecedented demand. Our later successes include Bukit Banyan in Sungai Petani, Kedah (2012), and Greenwoods Salak Perdana in Selangor (2015). Designed around the needs of its local community, Bukit Banyan focuses on family-centric living while Greenwoods offers a nature-inspired lifestyle.
Our skyscrapers have made a mark on the skylines of Kuala Lumpur, Petaling Jaya, Shah Alam and Klang. ATWATER at Petaling Jaya (2018), features vibrant spaces and calming water features and landscapes. Berkeley Uptown in Klang (2019) is set to rejuvenate the old-world charm of Klang town. Arinna Kemuning Utama (2021) is ushering in tech-enhanced smart living, while The Atrium (2021) offers spectacular views of the KL city skyline at Embassy Row.
Among our most prominent developments are the integrated education developments Utropolis Glenmarie, Shah Alam (2013) and Utropolis Batu Kawan, Penang (2016). These university metropolises create self-sufficient communities for KDU University College.
Surian Industrial Park, Kota Damansara (2009) and Sekitar26 Business, Shah Alam (2013) both feature modern factory lots and showcase our experience with industrial developments. Sekitar26 Enterprise (2016) launched with a community street mall and dual frontage shop offices for maximum visibility.
We have come a long way since our very first work in 1981, Taman Patani Jaya at Sungai Petani, Kedah. Our expertise on building affordable homes is well-established with our portfolio that includes Taman Sutera, Taman Desa Anggerik and Taman Sri Semeling in Kedah and Taman Seri Murni in Penang (1996–2005). In 2019, we launched Kemuning Idaman – our Rumah Selangorku project which exceeded expectations for affordable housing.
Creating Value
Some of our biggest successes are in value creating. Kemuning Aman (2011) and KU Suites (2012) won the The Edge Malaysia-PEPS Value Creation Excellence Award in 2016 and 2017 respectively in recognition for the efforts put into supporting these developments well past the handover date.
Paramount Corporation Berhad, listed on the Main Market of Bursa Malaysia Securities Berhad, is one of Malaysia’s most established investment holding companies. Over the last 50 years, the Group has grown and evolved from a rice milling company into an award-winning investment holding company with well-established interests in property development and education services, operating under the Paramount Property and Paramount Education brands respectively.
Paramount’s success stems from its commitment to providing value, while delivering products and services of unrivalled quality. The Group celebrated its 50th anniversary in 2019. It continues to operate with the utmost integrity believing that success and continuity is only sustainable with sound corporate governance.
Its vision of “changing lives and enriching communities for a better world,” creates a culture of putting people first – treating with great respect the responsibility that has been entrusted by customers, whether it is in the homes built or the quality of education provided.
Backed by its talented workforce, sound fundamentals, well-embedded corporate values and its respected product brands, Paramount is a strong company which will provide consistent and sustainable growth in the long term, while creating value for its customers, shareholders, business partners and employees.
